AMF Teacher's Conference

The Four Seasons Resort and Club/Dallas played host to the AMF Teacher's Conference over the last two days.  150 Teaching Professionals, 25-30 being Top 100 instructors, from around the country attended.  The seminar focused on educating the attendees in areas of fullswing instruction, putting, green reading, sports psychology, injury prevention and understanding your market value to your club.  Chuck Cook, Stan Utley, Gio Valiente, Rick Jensen and Dr. Troy Van Biezen were some of the featured speakers. 
Maybe the most interesting, to me, of all the presentations was on green reading by a company called Aim Point.  Mark Sweeney is the inventor.  He gave a ground breaking talk on a very proven way to read greens accurately every time.  His software is what's being used currently during golf telecasts where a line is drawn to indicate the break of the putt. 
AMF is a association founded about 4 years ago to provide its members with top tier education, increased marketing capabilities and an opportunity to network for some of the most coveted jobs in the country.  They have a Teaching, Club Professional and Assistant Golf division.