FYI... Golf Ball Facts

Virtually everyone has experienced some cold weather this winter.  Many have not played golf in weeks.  Depending on where you have your clubs stored might depend on the distance or lack their of that you get in the next round of golf.
Golf balls that have been stored in temperatures of less than 32 degrees fahrenheit for 10 hours or more will fly noticably shorter than golf balls stored at room temperature.  The cold weather effects the elasticity to the cover of the golf ball.  Therefore, the ball can't compress off the face the way it normally does. 
The good news is that you can reverse the effects of the cold temperatures.  By storing the golf balls at room temperature for at least 24 hours the golf balls will be back to normal playability.
Moral of the story is don't store your golf clubs in the car or the garage when it's freezing outside.